Results

We found that in the new design, the users were able to find content without getting confused or lost at any step. We also learned new insights that could inspire improvements in the future.

we witnessed an immediate improvement of SEO rankings.

The landing pages performed well. More sign ups and trials and conversions to Azure services.

Always focused on a user-centered design process, we were able to make measurable improvements to the user experience of the developer tools, with longer developer engagements and nigher volume of app launches. In addition, we witnessed an immediate improvement of SEO rankings.