Interactive Visual Designer
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Case Study

Language Understanding Intelligent Services ( LUIS )

 

Overview

LUIS description what it is, and what the initiative of the project.

 

My Involvement

UX/UI DESIGN
information architecture, user-flows, wireframes, interactive prototypes

VISUAL DESIGN
layout design, UI refinement, custom illustration

 
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Project

Language Understanding Intelligent Services ( LUIS )



My Involvement

UX/UI DESIGN
information architecture, user-flows, wireframes, interactive prototypes

VISUAL DESIGN
layout design, UI refinement, custom illustration

 
 

UX Design

 

Information Architecture & User Flow

We audited the user flow and found many opportunities to resolve dark patterns. In many instances, we reworded navigation points and CTA’s to better inform the user.

The Challenge

The developer tools and customer-facing landing pages had not been redesigned since Microsoft first launched the Cognitive Services in 2015. With the sprint to go public and the evolution since, there were a few issues that caused a very inconsistent user experience, and were in a desperate need of repair and design updates, such as: The architecture across these services had become a patchwork of conflicting navigation which crippled the SEO. The content rambled with an overuse of trendy jargon and confusing terminology, making it difficult users to make informed decisions. The UI was built using different or older pattern libraries, and were inconsistent across services. Icons & Illustrations were not visually consistent in style, and often poorly communicated any message. Our team was hired to supplement the Microsoft Cognitive Services lab as UX research and design consultants on many projects within the Azure AI platform, and address these main design challenges.

Pull quote detail somewhere around here to recap attention to something.

 
 
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Feature Illustrations

 

Feature Illustrations

description of process

 
 
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Summary

 

Improving The Visual Language of Icons / Elevating the brand

and presentation templates, pitch materials, decks evolved and expanded agency brand visual language, color palette & illustration set.